There are ongoing efforts to constantly provide new and update existing content. In our most recent work to expand the program we have redesigned the website and brand identity. This includes a new logo expressing our connection with Steinbeck’s values, literature and growth.
Throughout the works of John Steinbeck, one can find recurring themes of the environment and its relationship with humanity. Steinbeck’s connection to the places he writes about and the landscapes from his childhood contribute to the central concept of the brand and visuals.
The illustrations used throughout the site reflect both the site’s content as well as each of Steinbeck’s works covered on the site. Inspiration was drawn from the settings of Steinbeck’s works, emphasizing a sense of place and connection to the environment.